Commerce
Built Smart
We have 16+ years of solid software engineering and complex problem-solving expertise. We help you build, manage, and scale your e-commerce business
Case Studies
Delivering Sustainable Innovation
#MERN, #digitaltransformation, #sustainability
Bringing Unmatched Comfort Online
#magento, #commerce, #innovation
Weaving Imagination into Reality
#magento, #commerce, #scalability
From Start to Finish, Capturing Every Stride
#laravel, #commerce, #high-performance
Helping You Find Your Perfect Frames Online
#magento, #commerce, #innovation

Explore Fashion Forward Essentials
#magento, #commerce, #innovation
Simplifying Loyalty and Rewards Management in Retail Health
#MERN, #customsoftware, #gamechanger
Browsing to Better Sleep
#magento, #commerce, #innovation
Unlock your
commerce potential.
Whether you are building a B2B commerce platform, a retailer who needs a B2C or O2O commerce solution, or a brand looking to go D2C, we combine powerful commerce platforms and best-of-breed apps with headless, composable, and custom solutions to help you stay ahead.
Stop the guesswork!
How do you determine the right e-commerce platform and find the right e-commerce solution partners so you can reach your business goals on time and within budget?
At Focalworks, we leverage our solid software engineering expertise—and our best-fit e-commerce platforms and tooling—to help you get started quickly, scale easily, and make the most of your commerce initiatives.
Best of breed e-commerce tools to set up a quality storefront with all the the bells and whistles you need to sell, merchandise, and reach your customers
Marketing Automation
- Klaviyo
- Mixpanel
- Segment
- Chatwoot
SEM and Social Marketing
- Interakt
- Meta Business Suite
- Google Shopping
Product Information Management
- Pimcore
- Akeneo
Storefront
- Vue Storefront
- Shogun
- Custom
Headless CMS
- Acquia
- Storyblok
- Strapi
Search and Personalisation
AlgoliaAnalytics
- VMixpanel
- Google Analytics
Marketing Automation
- Klaviyo
- Mixpanel
- Segment
- Chatwoot
SEM & Social Marketing
- Interakt
- Meta Business Suite
- Google Shopping
Product Information Management
- Pimcore
- Akeneo
Storefront
- Vue Storefront
- Shogun
- Custom
Headless CMS
- Acquia
- Storyblok
- Strapi
Search & Personalisation
- Algolia
Analytics
- Mixpanel
- Google Analytics
- Looker Studio
A complete
commerce solution
We understand that each business is unique. Whether you’re just starting out or you’re an established online seller, our team of commerce specialists will work with you to understand your business needs, brand identity, and target audience. We’ll create a solution that is perfectly tailored to your requirements.
All the features you need
Inventory management, order tracking, payment processing, or shipping—we’ve got you covered. And with intuitive interfaces and easy-to-use tools, you’ll be up and running in no time.
Storefronts
Seamless experiences on the web and mobile to increase brand stickiness and strengthen customer engagement
Marketing Automation
Streamline marketing efforts and improve customer engagement to drive more sales
Personalisation
Search and personalisation play a vital role in delivering a tailored and meaningful shopping experience to customers
Social / SEM
Drive traffic by reaching potential customers via search engines and on social platforms where they are most active
PIM
Streamline product data, improve workflows, manage omnichannel publishing, and accelerate time to market
Analytics
Analytics provide valuable insights into customer behaviour, sales performance, and marketing effectiveness
Headless CMS
A headless Content Management System (CMS) allows for easy separation of marketing content from the core commerce backend and also the storefront
Apps and Integrations
The services that make a difference
Custom UI & UX Design
Merchandising and Campaigns
Analytics and Marketing Automation
KPI and System Dashboards
Performance Optimisation
Social Selling and Marketplaces
We can also help with industry specific solutions for your business.
Our solutions for businesses built around specific business models—B2B, O2O, wholesale, and multi-store—meet certain unique needs while incorporating all the features of our other commerce solutions.
B2B
We offer solutions that cater to all the needs of a B2B commerce operation including customer account management, inventory and catalog management, and integration with back-end systems. We’ll implement numerous desirable features, functionalities, and facilities that B2B e-commerce companies can offer their customers.
O2O
Our solutions for O2O e-commerce provide the tools necessary for managing the challenges of running hybrid online and in-store operations—including multi-channel inventory management, multi-channel order management, and integration of your e-commerce site with POS systems. We’ll implement functionalities and facilities that help you provide a seamless experience for customers across channels.
Wholesale
We provide comprehensive solutions specific to wholesale e-commerce businesses, with functionalities such as advanced shipping options and minimum order thresholds. We’ll implement functionalities and facilities ranging from account management to easy ordering and reordering, flexible payment terms, and requesting custom quotes.
Multi-Store
Our tailored solutions for multi-store businesses ease the management of multiple storefronts, optimise operations and processes, and provide the tools necessary for businesses to scale. We’ll enable your business to cater to the needs of diverse markets while enhancing customer experiences everywhere.
We also specialise in tailored e-commerce solutions for companies across specific industries including fashion, lifestyle, wellness, F&B, and others.
Automotive
From financing to valuation to enhanced search, we help you offer convenience and personalisation all along the customer journey.
Beauty and Personal Care
Indulge and engage customers with innovative facilities, options, and recommendations that inspire confidence and loyalty.
Consumer Electronics
We help you provide AI-driven recommendations, comparison tools, customisation options, and other facilitations for superior customer experiences that drive sales.
Eyewear
We’ll design a platform to help you create a stellar shopping experience with virtual try-on, high-detail product views, and customisation options—so your customers can choose the perfect eyewear.
Food & Beverage
Dish customisation, advanced search filters, meal subscriptions: Our solutions engage your customers with features that keep them coming back for more.
Health and Wellness
From wellness plans to expert consultations and product bundles, we can help you offer your customers a shopping experience that empowers them to live their best lives.
Healthcare and Pharmaceuticals
Our solutions help you provide a patient-friendly e-commerce experience along with information services while ensuring regulatory compliance.
Home Decor
Let us help you help your customers create their dream interiors. We’ll implement functionalities and options such as AR visualisations, customisations, curated decor collections, and 3D models.
Jewellery
Our solutions enable you to provide virtual try-ons, realistic visualisations, personalisation options and more for dazzling customer journeys!
Lifestyle Products
Offer your customers engaging content, AR experiences, innovative subscription services, and curated collections for exclusive shopping experiences.
Retail Fashion
From virtual try-ons to dynamic collections, we’ll help you provide features and deliver experiences that drive engagement and inspire confidence.
Don't let the complexities of e-commerce development hold you back.
We offer flexible
engagement models.
Fixed Price
- Requirements can / need to be fully scoped out and articulated
- Risk of adverse impact of late discoveries is high
- A longer pre-development discovery phase is feasible
- Overheads of tight scope management is acceptable
- Budget constraints are sacrosanct and takes priority over all other parameters
Time and Material
- Requirements are relatively ad-hoc or cannot be fully scoped or anticipated
- Discoveries are ongoing and emergent, and so a discovery phase or pre-development scoping is not very feasible
- Deliverables are usually small but needs to be addressed quickly
- Turn around times are a priority
Monthly Retainer
- Requirements are not fully scoped out and ongoing discovery is expected
- Project size is medium to large
- There’s a strong motivation to build a strategic development alliance
- Deep project knowledge, and a commitment of continuity and collaboration in the members
TESTIMONIALS
We build lasting relationships.
At Focalworks, we don’t just develop software. We work closely with you to understand your business needs and goals, and we’re always here to offer our services and support whenever you need it.
And our clients trust us with doing a great job for them.
SplitSecondPix
Focalworks has been instrumental in facilitating the growth of SplitSecondPix from its inception as a startup to an established entity in its industry.
Our transition from Opencart as an e-commerce platform for the digital delivery of media to a custom solution developed by Focalworks in 2017 has significantly enhanced the user experience for our customers, offering a clean user interface and a robust architecture.
The team's expertise and innovative approach to our needs have been invaluable in supporting our expanding IT requirements.
SPARK Ideas LLC
I’ve had the pleasure of working with Focalworks for over two years, and it’s no exaggeration to say that their work has propelled our business forward.
Strengths lay in excellent development work, design and a problem-solving mentality that is invaluable for a business that is creating something new.
Whatever you dream, Focalworks will find a way to make it happen!
Trualta Care Network
As a non-technical founder, Focalworks has been a great partner.
I consider the Focalworks team to be an extension of our team, and their end-to-end capabilities enable them to handle any design or technology request that arises.
We rely on them to deliver excellent work on tight timelines, and they frequently surpass expectations!
Exam Design Inc.
I have worked with Focalworks for over 10 years and I can't say enough about this group. A large part of the success of my last two companies can be attributed to Focalworks.
I found their development team to be very knowledgeable, not only in software development but also deployment and infrastructure technologies. Within 5 years of the company's inception, I was able to sell the platform to the world's largest testing company who still uses it to manage the test content for the largest certification programs in the world. During the acquisition process, Focalworks was highlighted as one of the key contributors to the software's success.
After the success I've had with Focalworks, it's doubtful that I'll ever use another software team.
Ambab Infotech Pvt Ltd.
We have been ecosystem partners with Focalworks since 2020 and have received outstanding technology delivered whenever we have outsourced our e-commerce projects to them.
They have delivered seamlessly with good quality practice and ensure customer success.
We continue to associate closely across tech stacks for mutual synergy.
Sewells-MSXI
Our association with Focalworks is more than 10 years old now and the relationship has evolved from being a client-agency relationship to a partnership.
Focalworks team brings in all aspects that one would desire in a trusted agency partner – innovation, creative flair, robust project management, huge commitment to meeting agreed timelines and delivery quality.
I am sure they will keep delivering more and more innovative solutions and services to their clients in the coming years. We wish them all the luck.
Octane Learning
Our team has been working with Focalworks for over a decade after an exhaustive search looking for an offshore partner.
Focalworks was able to staff our projects with qualified professionals and has provided a steady team since. On many occasions when the project need required additional resources, they were able to shift in additional capabilities to complete the tasks on hand. Their level of expertise, responsiveness and professionalism is unsurpassed.
They are always flexible and go beyond the call of duty. I highly recommend the Focalworks team.
M&C Saatchi Singapore
M&C Saatchi has been working with Focalworks for close to 7 years now. During this time, they have helped us with several complex website builds, app development and digital/social media campaign materials.
They are always on the ball, highly dedicated bunch of individuals with great talent and problem solving skills. They have consistently added value and come to us with ingenious solutions that have helped us grow our business.
Once they have undertaken a project, we always rest assured that a high quality product will be delivered on time.
It has been a pleasure working with them and I simply cannot recommend them highly enough.
Peloton Document Solutions
Focal works has been much more than an offshore development vendor for Peloton. They have been a true partner in every sense of the word, completely exceeding my expectations.
Focalworks fills the standard development and QA roles for us, but they also add value in many unexpected ways such as providing feedback on our Agile processes and recommendations on how to improve them, providing architecture guidance and proactively looking for ways to improve our automated testing coverage. I can’t speak highly enough about the entire team and recommend them to anyone looking for a rock-solid and professional offshore team.
Choosing to work with Focalworks will be one of the best decisions you ever make, especially if you treat them as a partner instead of just as a pool of resources.
Nexus Global
It has been over a decade of working with Focalworks.
I have been very pleased with the talent and resources they have been able to provide to my projects. The leadership at Focalworks is quick to respond; eager to understand the projects and challenges; lend their expertise to the process.
I have engaged Focalworks with projects that include Application Development, Automated Testing, and eLearning. In the words of Henry Ford, “Coming together is a beginning, staying together is progress, and working together is success.”
Focalworks is truly a development partner and together we have successfully delivered multiple projects.
Quara Holding
Our team has been working with Focalworks for more than 2 years.
Focalworks has been our key offshore development partner and has consistently provided us with skilled professionals.
Even in crunch situations, they have helped us scale our teams and augment them with key resources. Their professionalism, turn-around time, and cooperation are commendable.
The Focalworks team is a great partner and has my highest recommendation.
Goa Institute of Management
Focalworks' proficiency in developing websites has enabled us to establish a vibrant online existence.
The recently launched website proficiently highlights GIM's programmes for potential students, simplifying their search for courses, instructors, and campus activities.
We strongly endorse their services to those in need of dependable website development.
Make your commerce smart and future ready
Need a comprehensive commerce solution for your brand?
We can help.
FAQs
What are the common challenges in e-commerce website development and how can they be addressed?
+Common challenges in e-commerce website development include managing inventory, improving website performance, and reducing cart abandonment rates. These challenges can be addressed by using inventory management software, optimising website speed and functionality, and improving the checkout process.
What is the role of search engine optimisation (SEO) in e-commerce website development?
+SEO is important in e-commerce website development because it can improve search engine rankings, increase website traffic, and improve the customer experience. Properly optimising product pages and metadata can improve visibility and increase sales.
How is social proof useful on e-commerce websites?
+Social proof, such as customer reviews and ratings, can be used on e-commerce websites to increase customer trust and confidence in products and services offered, which can improve conversion rates and drive sales.
What is the importance of payment processing in e-commerce website development?
+Payment processing directly impacts the customer experience and can impact the security of customer data. Offering multiple payment options—credit cards, PayPal, Apple Pay—can improve customer convenience and increase sales.
What is the role of product information management (PIM) in e-commerce development?
+A PIM system manages product information such as descriptions, images, and pricing on e-commerce websites. It can improve efficiency, reduce errors, and ensure consistency across channels.
How can artificial intelligence (AI) be used to improve customer service in e-commerce?
+AI can be used in e-commerce to provide automated customer service and to analyse customer data to provide personalised support. This improves the customer experience and reduces the workload for customer service representatives.
What is the importance of user experience (UX) design in e-commerce website development?
+UX design is important in e-commerce website development because it directly impacts the customer experience. A well-designed website can improve navigation, reduce friction in the checkout process, and increase customer satisfaction and loyalty.
Why is personalisation important in e-commerce development?
+With personalisation, an e-commerce website can provide customised product recommendations, personalised marketing messages, and tailored customer experiences. This can improve customer satisfaction and increase sales.
What is the role of customer reviews on e-commerce websites?
+Customer reviews provide social proof and increase customer trust in products and services offered. Positive reviews can also improve search engine optimisation (SEO) and increase conversion rates.
What is omnichannel commerce?
+Omnichannel commerce is a customer-centric approach that provides a seamless shopping experience across multiple channels such as in-store, online, and mobile.
What are the common mistakes to avoid in e-commerce website development?
+Common mistakes to avoid in e-commerce website development include neglecting website security, using a complicated checkout process, using low-quality product images, and failing to provide clear and concise product descriptions—which can result in poor customer experience and decreased sales.
What are some emerging technologies that could impact e-commerce development?
+Emerging technologies that could impact e-commerce development in the future include blockchain, voice search, augmented reality, virtual reality, and Internet of Things (IoT) devices. These technologies have the potential to revolutionise the way customers shop online and the way businesses manage their e-commerce operations.
What is the importance of website security for e-commerce websites?
+E-commerce websites need to protect customer data and prevent fraud. Security measures such as SSL encryption, firewalls, and two-factor authentication can improve customer trust and confidence in the website.
What is the role of social media in e-commerce?
+Social media can be used in e-commerce to promote products and services, engage with customers, and drive traffic to the e-commerce website. Integrating social media channels with the website can improve the overall customer experience and increase brand awareness.
How can artificial intelligence (AI) be used in e-commerce?
+AI can be used in e-commerce to provide personalised product recommendations to customers, optimise search results, and analyse customer behaviour towards improving the customer experience.
What is headless commerce and how does it differ from traditional e-commerce solutions?
+Headless commerce is a decoupled approach to e-commerce website development where the front end (the website) and the back end (the commerce engine) are separated. This allows for greater flexibility and customisation of the front end without affecting the back end, which can improve website performance and scalability.
What are the key features of a successful e-commerce platform?
+A successful e-commerce platform should have an easy-to-use interface, secure payment gateways, search functionality, mobile optimisation, social media integration, customer reviews, and a fast checkout process. These features can help provide an efficient shopping experience.
How do I choose the right e-commerce website developer for my business?
+To choose the right e-commerce website developer for your business, consider factors such as their experience and portfolio, understanding of your business needs, pricing and timeline, and ability to provide ongoing support and maintenance. It’s also important to ensure that they follow SEO best practices to help improve the visibility and ranking of your website on search engines.
What are the common challenges in e-commerce website development?
+Some common challenges in e-commerce website development include ensuring the security of customer data, optimising the website for mobile devices, integrating with third-party systems, and providing a seamless user experience. These challenges can be overcome by working with an experienced development team, using secure technology, testing the website thoroughly, and staying up to date with the latest trends and innovations in e-commerce.
How are chatbots a useful feature for e-commerce websites?
+Chatbots provide real-time customer support, answer frequently asked questions, and assist customers as they shop.
How can virtual reality and augmented reality (VR/AR) be used in e-commerce website development?
+VR/AR can be used in e-commerce website development to provide customers with a more immersive shopping experience, allowing them to see how products would look and feel in real life before making a purchase.
What is the importance of mobile optimisation in e-commerce website development?
+Mobile optimisation is important in e-commerce website development because a large percentage of customers use mobile devices to browse and shop online. A mobile-responsive website can improve the customer experience and increase sales.
How can data analytics be used by e-commerce websites?
+Data analytics can be used by e-commerce websites to track customer behaviour, analyse sales trends, and identify opportunities for growth and improvement. This information can be used to optimise the customer experience and improve business performance.