Commerce
Built Smart
With over 16+ years of solid software engineering and complex problem-solving expertise, we help you build, manage and scale your e-commerce business.
your commerce initiatives?
Case Studies
The largest knitwear brand in India
Rupa, the largest knitwear brand in the country, wanted to revamp their existing e-commerce portal to improve reach and customer conversion.
Unlock
your commerce
potential.
Compelling commerce experience, built using modern stacks – fast, responsive, secure and future-ready.
Whether you are building a B2B commerce platform, a retailer who needs a B2C or O2O commerce solution, or a brand looking to go D2C, we understand your needs and combine powerful commerce platforms and best-of-breed apps, with headless, composable, and custom solutions as necessary, to help you stay ahead of your competition.
Stop the guesswork!
The online commerce technology ecosystem can be confusing. How does one determine the right e-commerce platform and find the right e-commerce solution partners that will allow you to reach your desired business goals in a timely manner and within a budget?
At Focalworks, we leverage our solid software engineering chops and modern, best-fit e-commerce platforms and tooling, so you can get started quickly, scale easily, and make the most of your e-commerce website development and other commerce initiatives.
Best of breed e-commerce tools to set up a high-quality storefront, with whatever bells and whistles you may need to sell, merchandise, and reach your customers.
Magento | Shopify | WooCommerce | Headless
Marketing Automation
Klaviyo | Mixpanel | Segment | Chatwoot
SEM & Social Marketing
Interakt | Meta Business Suite | Google Shopping
Product Information Management
Pimcore | Akeneo
Storefront
Vue Storefront | Shogun | Custom
Headless CMS
Acquia | Storyblok | Strapi
Search & Personalisation
Algolia
Analytics
VMixpanel | Google Analytics
Marketing Automation
Klaviyo | Mixpanel | Segment | Chatwoot
SEM & Social Marketing
Interakt | Meta Business Suite | Google Shopping
Product Information Management
Pimcore | Akeneo
Storefront
Vue Storefront | Shogun | Custom
Headless CMS
Acquia | Storyblok | Strapi
Search & Personalisation
Algolia
Analytics
Mixpanel | Google Analytics | Looker Studio
We help you
with a complete
commerce solution
We understand that each business is unique, and that's why we offer a personalised approach to building your e-commerce platform. Our team of experienced commerce specialists will work with you to understand your business needs, brand identity, and target audience, to create a solution that is tailored to your specific requirements.
With all the features you need
Storefronts
Seamless experiences on the web and mobile to increase brand stickiness and strengthen customer engagement
Marketing Automation
Streamline marketing efforts, improve customer engagement, and ultimately drive more sales
Personalisation
Search and personalisation play a vital role in delivering a tailored and meaningful shopping experience to customers
Social / SEM
Drive traffic by reaching potential customers via search engines and on social platforms where they are most active
PIM
Streamline product data, improve workflows, manage omnichannel publishing, and accelerate time to market
Analytics
Analytics provide valuable insights into customer behaviour, sales performance, and marketing effectiveness
Headless CMS
A headless Content Management System (CMS) allows for easy separation of marketing content from the core commerce backend and also the storefront
Apps & Integrations
Seamlessly integrate best-of-breed SaaS services such as payments, logistics, and loyalty, tailored to your specific business needs
And the services that make a difference
Custom UI & UX Design
Merchandising & Campaigns
Analytics & Marketing Automation
KPI & System Dashboards
Performance Optimisation
Social Selling & Marketplaces
We can also help with industry specific solutions for your business.
All the features of our typical commerce solution, plus some that are specific to the needs of a B2B commerce operation.
Custom pricing and quoting
B2B companies engage in pricing and term negotiations with their customers, and therefore, require a B2B commerce solution capable of handling custom pricing and quotes. This could include volume discounts, contract pricing, or other pricing structures.
Multiple payment options
B2B transactions often involve complex payment processes, so a B2B commerce solution should support multiple payment options such as credit terms, purchase orders, ACH payments, and wire transfers.
Catalogue and inventory management
B2B companies typically have large product catalogues and inventory, so a B2B commerce solution should provide robust catalogue and inventory management capabilities to ensure accurate product information and availability.
Order management and fulfilment
B2B orders often require additional processing and fulfilment steps such as custom assembly, kit building, and shipping to multiple locations. A B2B commerce solution should provide order management and fulfilment tools to manage these complex workflows.
Advanced customer account management
B2B customers often have unique account requirements such as approval workflows, purchase order history, and custom pricing. A B2B commerce solution should provide tools to manage customer accounts and enable self-service.
Custom integration with back-end systems
B2B commerce solutions often needs to integrate with back-end systems such as ERP, CRM, and inventory management systems. A B2B commerce solution should provide robust integration capabilities to ensure seamless data exchange between systems.
All the features of our typical commerce solution, plus features designed to enable traditional brick-and-mortar retailers to expand their business into the online space, such as:
In-store pickup and delivery options
The ability to offer customers the option to order online and pick up their purchase in-store, or to have their purchase delivered from a nearby physical store.
Store locator
The ability to display a store locator on the e-commerce site to help customers find nearby physical stores.
Multi-channel inventory management
The ability to manage inventory across all channels, including in-store and online inventory.
Multi-channel order management
The ability to manage orders across all channels, including online and in-store orders.
POS integration
The ability to integrate with point-of-sale (POS) systems to streamline sales and inventory management processes.
Multi-channel loyalty and rewards programmes
The ability to offer loyalty and rewards programmes that can be used both online and in-store.
Online scheduling and appointments
The ability to allow customers to schedule appointments or consultations with in-store associates online.
An O2O e-commerce solution needs to provide a seamless experience for customers across all channels while also providing the necessary tools for businesses to manage the challenges of running hybrid online and in-store operations.
All the features of our typical commerce solution, plus many that are unique to the needs of a wholesale commerce operation, such as:
Custom pricing and quoting
The ability to offer custom pricing and quoting for bulk orders, including volume discounts and tiered pricing.
Customer segmentation and volume-based dynamic pricing
The ability to segment customers and offer different pricing tiers based on their volume of purchases or other criteria.
Minimum order quantities and order rules
The ability to set minimum order quantities and other order rules to ensure that wholesale orders meet certain criteria.
Multi-channel customer engagement
The ability to support orders from multiple channels, including online, phone, email, and other channels.
Customisable order forms
The ability to create custom order forms that are tailored to the specific needs of each customer or order type.
Customer-specific payment and credit terms
The ability to offer flexible payment and credit terms for wholesale customers, such as net-30 or net-60 payment terms.
Customisable catalogues and price lists
The ability to create customised catalogues and price lists for different customers or customer segments.
Integration with back-end systems
The ability to integrate with back-end systems such as ERP, CRM, and accounting systems to streamline business processes and improve efficiency.
A wholesale e-commerce solution is designed to meet the unique needs of businesses that sell products in bulk to other businesses or retailers. The solution should provide a seamless experience for wholesale customers while also providing the necessary tools for businesses to manage and grow their wholesale operations.
All the features of our typical commerce solution, plus some that fulfil the specific needs of brands wishing to run multiple storefronts more efficiently, such as:
Multi-store management
The ability to create and manage multiple storefronts within a single platform. Each storefront can have its own branding, products, and pricing.
Centralised product catalogue
The ability to manage a centralised product catalogue that can be shared across all storefronts or customised for each storefront.
Multi-currency and multi-language support
The ability to support multiple currencies and languages across all storefronts, if they cater to different geographies.
Customisable storefront templates
The ability to customise storefront templates to reflect each storefront’s unique branding and design.
Advanced user access control
The ability to control user access and permissions for each storefront.
Unified order and inventory management
The ability to manage orders and inventory across all storefronts from a centralised location.
Consolidated analytics and reporting
The ability to track sales, traffic, and other key metrics across all storefronts.
A multi-storefront e-commerce solution is designed to support multiple storefronts or online shops within a single platform. The solution should provide ease of management of the various storefronts, providing the necessary tools for businesses to scale.
All the features of our typical commerce solution, plus customer-centric features relevant for fashion, such as:
Shop the look
“Shop the look” allows you to create lookbooks (shoppable looks) for your customers, to help them see your products in action and make it easy for them to add multiple items to their cart in a single click.
Suggested matching accessories
For your commerce store, mapping related product accessories within your product catalogue, thus encouraging customers to purchase more.
Size chart
So your customers can shop with confidence that they are getting the right products when they buy from your commerce store.
Product videos and 360s
Product videos and 360s are a great way to create a differentiated experience for your customers and provide them with a closer view of the products so they are encouraged to “pull the trigger” and buy sooner.
Try it at home
With “try it at home”, your customers have the option of selecting from a range of products that you may wish to make available for them to try at home. This is usually done by placing a “hold” authorisation on their cards for the total amount of the products, which is then released or finalised once they purchase or return the item.
Virtual Try-On
Virtual Try-On enhances the customer experience by allowing them to virtually try on your fashion products before making a purchase. This innovative feature utilises augmented reality to enable customers to visualise how the products will look on them, promoting confidence in their buying decisions.
All the features of our typical commerce solution, plus specific features relevant for eyewear, such as
Shop the look
“Shop the look” allows you to create lookbooks (shoppable looks) for your customers, to help them see your products in action and make it easy for them to add multiple items to their cart in a single click.
Virtual consultation
You can offer your customers to schedule virtual consultations with specific product specialists, which may result in specific product purchases based on the recommendations of the specialists and the preferences of the customer. You may direct customers to buy these online or pick them up from one of your retail stores at their convenience.
Try it at home
With “try it at home”, your customers have the option of selecting from a range of products that you may wish to make available for them to try at home. This is usually done by placing a “hold” authorisation on their cards for the total amount of the products, which is then released or finalised once they purchase or return the item.
Product videos and 360s
Product videos and 360s are a great way to create a differentiated experience for your customers and provide them with a closer view of the products so they are encouraged to “pull the trigger” and buy sooner.
Frame sizing
So your customers can shop with confidence that they are getting the right products when they buy from your commerce store.
Online appointment booking
To facilitate booking for a checkup or assisted purchase.
All the features of our typical commerce solution, plus customer-centric features relevant to home decor, such as:
Product visualisers and visual try-it
Customers can configure and customise specific products as per their preferences and also place the products virtually in their own rooms using augmented reality, for a real-time glimpse of what a product will look like when placed in their own home environment.
Virtual consultation
You can offer your customers to schedule virtual consultations with specific product specialists, which may result in specific product purchases based on the recommendations of the specialists and the preferences of the customer. You may direct customers to buy these online or pick them up from one of your retail stores at their convenience.
Pick up in-store
If you wish to offer your customers an option to purchase some or all the items that they wish to buy from one of your retail stores, based on the customer’s geolocation or convenience.
All the features of our typical commerce solution, plus customer-centric features relevant to jewellery, such as:
Jewellery customiser
Customers can use various product facets such as size, metal, stone, and diamond, with further options of cuts, colours, clarity, etc., to build their own ring and place an order for their fully customised product.
Virtual try-on
Customers can try on the jewellery products in your store using augmented reality.
Online appointment booking
If you provide your customers with an option to avail the services of a consultant via an appointment to be scheduled for either a virtual or in-person session.
Product videos and 360s
Product videos and 360s are a great way to create a differentiated experience for your customers and provide them with a closer view of the products so they are encouraged to “pull the trigger” and buy sooner.
Pick up in-store
If you wish to offer your customers an option to purchase some or all the items that they wish to buy from one of your retail stores, based on the customer’s geolocation or convenience.
Buy now pay later
If you wish to provide your customers with an option to buy their products on EMIs (usually supported via specific bank cards).
Virtual consultation
You can offer your customers to schedule virtual consultations with specific product specialists, which may result in specific product purchases based on the recommendations of the specialists and the preferences of the customer. You may direct customers to buy these online or pick them up from one of your retail stores at their convenience.
Try it at home
With “try it at home”, your customers have the option of selecting from a range of products that you may wish to make available for them to try at home. This is usually done by placing a “hold” authorisation on their cards for the total amount of the products, which is then released or finalised once they purchase or return the item.
All the features of our typical commerce solution, plus specific features relevant to lifestyle business
Personalised user profiles
Implement user profiles that allow your visitors to create personalised accounts. This enables them to save preferences, create wishlists, and receive tailored recommendations based on their lifestyle choices and interests.
AI-powered recommendations
Integrate Artificial Intelligence to analyse user behaviour and provide personalised content recommendations. This feature ensures that each visitor’s experience is unique and aligns with their lifestyle preferences.
Interactive visual stories
Enhance user engagement by incorporating interactive visual stories. This feature enables you to showcase lifestyle trends, product experiences, and brand narratives through immersive and visually appealing storytelling formats.
Augmented reality (AR) experiences
Take user interaction to the next level by incorporating AR features. Allow users to virtually try out products, visualise how lifestyle items fit into their spaces, or even experience virtual events related to your lifestyle niche.
Community forums and social integration
Foster a sense of community by including forums where users can discuss trends, share experiences, and seek advice. Integrate social media seamlessly, enabling users to share their favourite lifestyle finds directly from your platform.
Live streaming and webinars
Stay ahead of the curve by incorporating live streaming and webinar features. Host live events, interviews, or expert sessions related to lifestyle topics, creating a real-time and interactive experience for your audience.
Subscription box integration
If relevant to your lifestyle focus, consider integrating a subscription box service. Allow users to subscribe to curated lifestyle packages, creating a recurring revenue stream and keeping them engaged with your platform.
E-commerce with smart checkout
Implement a seamless e-commerce experience with a smart checkout process. Features such as one-click purchasing saved payment options, and order tracking enhance user convenience and encourage repeat business.
Health and wellness trackers
Cater to the holistic lifestyle needs of your users by incorporating health and wellness trackers. These could include features like fitness challenges, meal planners, and mood trackers, promoting a well-rounded lifestyle approach.
Dynamic content curation
Use algorithms to dynamically curate content based on real-time trends, user preferences, and seasonal changes. This ensures that your website stays fresh and relevant, providing users with the latest and most appealing lifestyle content.
By incorporating these advanced features, you can position your lifestyle website as a cutting-edge platform that not only meets but exceeds the expectations of your users.
All the features of our typical commerce solution, plus customer-centric features relevant for cosmetics and wellness, such as:
Quiz
Your store can ask customers to answer a few questions on their preferences and usage patterns. You have the option to manage the questions and provide product recommendations based on the answers.
Subscription management
Customers pay a recurring fee to receive products or services at a regular cadence in your store such as kits, regularly used beauty products, healthy meals and supplements.
Buy the look
“Buy the look” allows you to create lookbooks (shoppable looks) for your customers, so they can see your products in action and purchase a “look” easily by adding multiple items to their cart in a single click.
Online appointment booking
If you provide a service that may require an appointment to be scheduled for either a virtual or in-person session.
Virtual consultation
You can offer your customers to schedule virtual consultations with specific product specialists, which may result in specific product purchases based on the recommendations of the specialists and the preferences of the customer. You may direct customers to buy these online or pick them up from one of your retail stores at their convenience.
All the features of our typical commerce solution, plus specific features relevant to food and beverage:
Interactive menu
We can create an interactive menu for your food and beverage website, going beyond basic listings. Customers will enjoy high-quality images, detailed descriptions, and interactive elements like pop-ups with nutritional information or allergen details, enhancing their browsing and decision-making experience.
Order customisation
Customers can easily customise their orders on your website, with options for ingredient substitutions, add-ons, or modifications. This feature ensures a personalised and satisfying dining experience tailored to individual preferences and dietary requirements.
Real-time order tracking
Customers can monitor the status of their orders seamlessly, from preparation to delivery. This transparency adds convenience and keeps customers informed, contributing to an overall positive user experience.
Personalised recommendations
We can implement a feature that provides personalised food and beverage recommendations based on past orders or preferences. This will not only enhance upselling opportunities but also make your website more engaging for users, increasing customer satisfaction.
Subscription services
For your regular customers, we’ll introduce subscription services. Users can easily subscribe to specific meals or beverages, ensuring convenience and guaranteeing repeat business for your food and beverage website.
Event catering services
To make your website comprehensive, we can add a dedicated section for event catering services. Users can find information on catering packages, customisable menus, and a straightforward inquiry or booking system for events and special occasions. This feature expands your services to a broader audience.
Loyalty programs
We can build a loyalty program to reward customers for repeat orders. Whether it’s discounts, exclusive offers, or a points-based system, we’ll implement a program that encourages customer retention and fosters a loyal customer base for your food and beverage business.
Don't let the complexities of e-commerce development hold you back.
We offer flexible
engagement models.
Fixed Price
- Requirements can / need to be fully scoped out and articulated
- Risk of adverse impact of late discoveries is high
- A longer pre-development discovery phase is feasible
- Overheads of tight scope management is acceptable
- Budget constraints are sacrosanct and takes priority over all other parameters
Time and Material
- Requirements are relatively ad-hoc or cannot be fully scoped or anticipated
- Discoveries are ongoing and emergent, and so a discovery phase or pre-development scoping is not very feasible
- Deliverables are usually small but needs to be addressed quickly
- Turn around times are a priority
Monthly Retainer
- Requirements are not fully scoped out and ongoing discovery is expected
- Project size is medium to large
- There’s a strong motivation to build a strategic development alliance
- Deep project knowledge, and a commitment of continuity and collaboration in the members
TESTIMONIALS
We build lasting relationships.
At Focalworks, we don’t just develop software. We work closely with you to understand your business needs and goals, and we’re always here to offer our services and support whenever you need it.
And our clients trust us with doing a great job for them.
M&C Saatchi Singapore
They are always on the ball, highly dedicated bunch of individuals with great talent and problem solving skills. They have consistently added value and come to us with ingenious solutions that have helped us grow our business.
Once they have undertaken a project, we always rest assured that a high quality product will be delivered on time.
It has been a pleasure working with them and I simply cannot recommend them highly enough.
Exam Design Inc.
I found their development team to be very knowledgeable, not only in software development but also deployment and infrastructure technologies. Within 5 years of the company's inception, I was able to sell the platform to the world's largest testing company who still uses it to manage the test content for the largest certification programs in the world. During the acquisition process, Focalworks was highlighted as one of the key contributors to the software's success.
After the success I've had with Focalworks, it's doubtful that I'll ever use another software team.
Sewells-MSXI
Focalworks team brings in all aspects that one would desire in a trusted agency partner – innovation, creative flair, robust project management, huge commitment to meeting agreed timelines and delivery quality.
I am sure they will keep delivering more and more innovative solutions and services to their clients in the coming years. We wish them all the luck.
Octane Learning
Focalworks was able to staff our projects with qualified professionals and has provided a steady team since. On many occasions when the project need required additional resources, they were able to shift in additional capabilities to complete the tasks on hand. Their level of expertise, responsiveness and professionalism is unsurpassed.
They are always flexible and go beyond the call of duty. I highly recommend the Focalworks team.
Trualta Care Network
I consider the Focalworks team to be an extension of our team, and their end-to-end capabilities enable them to handle any design or technology request that arises.
We rely on them to deliver excellent work on tight timelines, and they frequently surpass expectations!
SPARK Ideas LLC
I’ve had the pleasure of working with Focalworks for over two years, and it’s no exaggeration to say that their work has propelled our business forward.
Strengths lay in excellent development work, design and a problem-solving mentality that is invaluable for a business that is creating something new.
Whatever you dream, Focalworks will find a way to make it happen!
Peloton Document Solutions
Focalworks fills the standard development and QA roles for us, but they also add value in many unexpected ways such as providing feedback on our Agile processes and recommendations on how to improve them, providing architecture guidance and proactively looking for ways to improve our automated testing coverage. I can’t speak highly enough about the entire team and recommend them to anyone looking for a rock-solid and professional offshore team.
Choosing to work with Focalworks will be one of the best decisions you ever make, especially if you treat them as a partner instead of just as a pool of resources.
Nexus Global
I have been very pleased with the talent and resources they have been able to provide to my projects. The leadership at Focalworks is quick to respond; eager to understand the projects and challenges; lend their expertise to the process.
I have engaged Focalworks with projects that include Application Development, Automated Testing, and eLearning. In the words of Henry Ford, “Coming together is a beginning, staying together is progress, and working together is success.”
Focalworks is truly a development partner and together we have successfully delivered multiple projects.
Make your commerce smart and future ready
Need a comprehensive commerce solution for your brand?
We can help.
FAQ
Some common challenges in e-commerce website development include managing inventory, improving website performance, and reducing cart abandonment rates. These challenges can be addressed through the use of inventory management software, optimising website speed and functionality, and improving the checkout process.
SEO is important in e-commerce website development because it can improve search engine rankings, increase website traffic, and improve the customer experience. Properly optimising product pages and metadata can improve visibility and increase sales.
Social proof, such as customer reviews and ratings, can be used in e-commerce website development to increase customer trust and confidence in the products and services offered. This can improve conversion rates and drive sales.
Payment processing is important in e-commerce website development because it directly impacts the customer experience and can impact the security of customer data. Offering multiple payment options, such as credit cards, PayPal, and Apple Pay, can improve customer convenience and increase sales.
PIM is a system used to manage product information, such as descriptions, images, and pricing, on e-commerce websites. It can improve efficiency, reduce errors, and ensure consistency across all channels.
AI can be used in e-commerce to provide automated customer service, such as chatbots, and to analyse customer data to provide more personalised support. This can improve the customer experience and reduce the workload for customer service representatives.
UX design is important in e-commerce website development because it directly impacts the customer experience. A well-designed website can improve navigation, reduce friction in the checkout process, and increase customer satisfaction and loyalty.
Personalisation can be used in e-commerce website development to provide customised product recommendations, personalised marketing messages, and tailored customer experiences. This can improve customer satisfaction and increase sales.
Customer reviews can be used in e-commerce website development to provide social proof and increase customer trust in the products and services offered. Positive reviews can also improve search engine optimisation (SEO) and increase conversion rates.
Omnichannel commerce is a customer-centric approach to e-commerce website development that provides a seamless shopping experience across multiple channels, such as in-store, online, and mobile. Multi-channel commerce, on the other hand, focuses on providing customers with multiple channels to make purchases.
Some common mistakes to avoid in e-commerce website development include neglecting website security, having a complicated checkout process, using low-quality product images, and failing to provide clear and concise product descriptions. These mistakes can result in poor customer experience and decreased sales.
Some emerging technologies that could impact e-commerce website development in the future include blockchain, voice search, augmented / virtual reality and Internet of Things (IoT) devices. These technologies have the potential to revolutionise the way customers shop online and the way businesses manage their e-commerce operations.
Website security is important in e-commerce website development to protect customer data and prevent fraud. Implementing security measures such as SSL encryption, firewalls, and two-factor authentication can improve customer trust and confidence in the website.
Social media can be used in e-commerce website development to promote products and services, engage with customers, and drive traffic to the website. Integrating social media channels with the website can improve the overall customer experience and increase brand awareness.
AI can be used in e-commerce website development to provide personalised product recommendations to customers, optimise search results, and analyse customer behaviour to improve the customer experience.
Headless commerce is a decoupled approach to e-commerce website development where the front end (the website) and the back end (the commerce engine) are separated. This allows for greater flexibility and customisation of the front end without affecting the back end, which can improve website performance and scalability.
A successful e-commerce platform should have features such as an easy-to-use interface, secure payment gateways, search functionality, mobile optimisation, social media integration, customer reviews, and a fast and reliable checkout process. These features can help provide a seamless and efficient shopping experience for customers.
To choose the right e-commerce website developer for your business, consider factors such as their experience and portfolio, their understanding of your business needs, their pricing and timeline, and their ability to provide ongoing support and maintenance. It’s also important to ensure that they follow SEO best practices to help improve the visibility and ranking of your website on search engines.
Some common challenges in e-commerce website development include ensuring the security of customer data, optimising the website for mobile devices, integrating with third-party systems, and providing a seamless user experience. These challenges can be overcome by working with an experienced development team, using secure technology, testing the website thoroughly, and staying up to date with the latest trends and innovations in e-commerce.
Chatbots can be used in e-commerce website development to provide real-time customer support, answer frequently asked questions, and assist customers with their shopping experience.
VR/AR can be used in e-commerce website development to provide customers with a more immersive shopping experience, allowing them to see how products would look and feel in real life before making a purchase.
Mobile optimisation is important in e-commerce website development because a large percentage of customers use mobile devices to browse and shop online. A mobile-responsive website can improve the customer experience and increase sales.
Data analytics can be used in e-commerce website development to track customer behaviour, analyse sales trends, and identify opportunities for growth and improvement. This information can be used to optimise the customer experience and improve business performance.
